Software that returns
people to the world.
We build consumer products on one conviction: technology should deepen your experience of your own life, not substitute for it.
Find a business worth starting.
Ideas drawn from what people are already asking for, scored for what you can do, and walked through ninety days of gates.

Consumer software was built to capture attention.
We think the next decade runs the other way.
The tools point both ways. Inference, context, an understanding of where someone is and what they care about. All of it works as well for handing attention back as for taking it.
Two products,
one conviction behind both.
Not all of it social
socialpic hands back an evening. Colaunched hands back a working life. The conviction travels; the category does not have to.
Shared foundations
We build the location, inference and privacy groundwork once, and every product draws on it.
A focused portfolio
Three products people love beat eleven they tolerate. We intend to stay narrow.
